在社交网络上,围绕电视节目展开的讨论明显增加了网站的访问量,更重要的是,这将会带来可观的广告收入。有调查显示,关于电视节目的讨论,80%为口耳相传,10%发生在电话交谈里,而余下的10%则发生在线上。在大数据时代,任何当下发生在线上的事儿都有可能变成未来的现金流。因而,社交网络,这个互联网时代重要的参与者,正在将营收的版图扩展至电视领域。 On social networks, discussions surrounding TV shows have significantly increased the number of visits to the site, and more importantly, this will result in significant advertising revenue. A survey shows that 80% of the discussions on television shows were word of mouth, 10% in telephone conversations, and the remaining 10% were online. In the big data era, anything that is happening online today can turn into a future cash flow. As a result, social networking, an important player in the Internet age, is extending the revenue landscape to the television space.