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1991年的寒冬,一位年轻的台湾商人惆怅地坐在火车上——由于投资决策失误,1.5亿元台币在短短3年多的时间里几乎损失殆尽。饥饿的他想在火车上吃到一碗可口的面条,于是,生产方便面的念头由此产生并付诸实施。他,就是顶新集团的董事长之一魏应行。 目前,顶新集团已经在祖国大陆累计投资15亿美元,涉足糕饼、饮品、粮油、快餐连锁、大型超市等多个领域,每年有50亿包方便面走下流水线,产品种类发展到百余种,“康师傅”已成为消费者心目中方便美食的代名词。
In the cold winter of 1991, a young Taiwanese businessman grudges on the train - losing almost NT $ 150 million in just over three years due to mistakes in investment decisions. Hunger he wanted to eat a bowl of delicious noodles in the train, so the idea of producing instant noodles and the resulting generation. He is one of the chairman of Dingxin Group, Wei Yinghang. At present, Ting Hsin Group has invested a total of 1.5 billion U.S. dollars in the mainland of the motherland in many fields such as cakes, drinks, grain and oil, fast food chains and large supermarkets. Each year, 5 billion packets of instant noodles go down the assembly line and the product variety has grown to more than 100 species. “Master Kong” has become synonymous with the convenience of consumers in the eyes of food.