在市场营销中,终端的展示如同足球场上的临门一脚,多少营销人员的心血最后都集中在与消费者接触的终端管理上,尤其是对冲动性购买比较明显的服装营销,更是如此。卖场陈列要讲究随着消费者生活方式向多元化方向发展,服装的售卖已从单纯的功能商品转为一种生活概念。通过展示陈列的实施,服装的品牌文化特征将更 In marketing, the display of the terminal is like a kick on the soccer field. How many marketers finally concentrate their efforts on terminal management in contact with consumers, especially on apparel marketing that is more impulsive . Store display to pay attention to With the consumer lifestyle diversification direction, the sale of clothing has changed from a simple function of goods to a concept of life. Through the display of the implementation of the display, the clothing brand culture will be more features