一、数字描述出的城市电台发展的空间 1、听众调查所显示出的广播受众市场的发展空间 2001年,新生代调查公司对全国十几个重点城市作了一次听众调查,调查显示,所有被调查城市收听广播人群不到50％。在这些城市中,南京收听广播人群达到41％左右,在所调查的城市中名列前茅。与此同时,央视一索福瑞南京地区的广播调查的数据也与这个结果基本一致。之后,北京美兰德信息公司、尼尔森调查公司、央视一索福瑞都在南 First, the figures describe the development of urban radio space 1, the audience survey showed the development of radio audience market space In 2001, the Cenozoic survey company conducted a survey of more than a dozen major cities in the country, the survey showed that all were Less than 50% of surveyed cities listen to the radio population. Among these cities, the number of people listening to radio in Nanjing reached about 41%, ranking among the highest in the cities surveyed. In the meantime, the survey data from CCTV’s Furui Nanjing area is basically consistent with this result. After Beijing Meilande Information Company, Nielsen Research Company, CCTV, a Furye are in the South