最近看到一条消息,一汽正在研制有民族特色的红旗全新换代产品,已有了具体的上市时间表,红旗全新换代产品将在一汽轿车投资18亿元兴建的新基地投产。应该说对这个消息我既欣喜又感慨。为什么如此强大号召力的品牌,今天还要沦落到“如何振兴”的话题上呢?我认为这是我们曾经在汽车制造方面对自主品牌打造的观点过于机械、过于保守。 Recently I saw a message that FAW is developing a brand new product with red flags of national characteristics and has a specific timetable for listing. Red Flag’s brand new product will be put into production at the new base built by FAW Car with a total investment of RMB 1.8 billion. It should be said that I am happy and sighed with this news. Why is the brand of such a powerful appeal today still fall on the topic of “How to Rejuvenate”? I think this is the view that we once made the idea of ​​building our own brand in auto manufacturing too mechanical and too conservative.