河北省有着鲜明的地域特征和丰富的文化底蕴,是一个传统文化资源大省。然而,河北传统文化产业在创新应用方面却较为薄弱,主要表现为相关创意产业发展水平较低、有地域特色的设计品牌相对匮乏、传统文化创意产业人才缺失和政府推动力度较低。本文立足于河北传统文化发展现状,从创意设计的角度出发,提出河北传统文化可持续发展的对策。 Hebei Province has a distinctive geographical features and rich cultural heritage, is a large province of traditional cultural resources. However, Hebei traditional culture industry is weak in innovation and application, which is mainly characterized by relatively low level of development of related creative industries, lack of design brand with regional characteristics, lack of talent in traditional cultural and creative industries, and low government promotion. Based on the current situation of Hebei traditional culture development, this paper proposes the countermeasures of sustainable development of Hebei traditional culture from the perspective of creative design.