随着客户关系管理系统(CRM,Customer Relationship Management)在企业中的逐步建立,企业可以更好地重新整合客户信息资源,使原本“各自为战”的销售人员、市场推广人员、电话服务人员、售后维修人员等等开始真正地协调合作,从而更好地满足客户需要,获取竞争优势。“客户拉动”式营销就是一种与之相适应的新兴的营销方式,它是指企业在充分掌握客户有关信息的基础上,在其表示出购买意愿时,适时地提出针对性的产品和服 With the gradual establishment of Customer Relationship Management (CRM) system in the enterprise, enterprises can better re-integrate the customer information resources and make the originally “self-employed” sales staff, marketing personnel, telephone service Personnel, after-sales maintenance personnel, etc. began really coordination and cooperation, so as to better meet customer needs, access to competitive advantage. “Customer Pull ” type marketing is a kind of new emerging marketing mode, which refers to the enterprise on the basis of fully grasping the relevant information of the customer, when it expresses the purchase intention, timely puts forward the targeted product kimono