企业要在竞争愈来愈激烈的市场环境中谋求生存和发展,离不开对市场的调研和信息的把握,图表以其整合、梳理、提炼、呈现信息的优势,协助组织管理者制定、管理营销计划,从而帮助企业认识市场、适应市场、驾驭市场,使企业活动与社会需求协调起来。企业发展的同时又回馈社会,实现社会经济发展和人民生活水平提高的“双赢”。 In order to survive and develop in a fiercely competitive market environment, enterprises must be able to grasp market research and information. Charts help them organize and manage by integrating, combing, refining, and presenting information. Marketing plan to help companies understand the market, adapt to the market, control the market, and coordinate corporate activities with social needs. While the enterprise develops, it also gives back to the society and realizes the “win-win” of social and economic development and improvement of people’s living standards.