很多品牌慨叹自己错过白酒的黄金十年,但如果他们没有真正搞懂自己为何错过那个时代,往往还会失去接下来的时代。我们无法拒绝自己的出生,因此也无法选择自己所生活的时代。同样的时代,是不同的眼光与道路选择,造就了不同的成就与高度。李秋喜领导下的汾酒,是一个有梦想的企业。在2010年品牌中国大会上,汾酒董事长李秋喜向公众阐述了他“四个崛起,四个归来”的汾酒理想。作为这个理想的背书, Many brands lament that they missed the golden decade of liquor, but often lose their next era if they do not really understand why they missed it. We can not refuse our own birth, so we can not choose the times we live in. The same era is a different vision and road choice, creating a different achievement and height. Fen under the leadership of Li Qiu Xi, is a dream business. At the 2010 China Brand Conference, Li Qiuxi, chairman of Fenjiu, explained to the public his ideal of “four rise, four return”. As an endorsement of this ideal,