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随着社会生产力不断发展,知识经济、新经济的革新浪潮扑面而来。以高科技创新为主的新经济产业已成为社会经济发展的主体。在经济建设刚起步时,贴牌生产是我国民企的主要发展之道,然而当“世界工厂”的头衔发落时,我们才发现竞争早已进入了品牌、自主产权掌控的时代。于是,我们才明白贴牌生产只能让我们扮演着打工的角色,只有走自己的品牌创建之路才能让企业立于不败之地。在福建省浦城县有一个眼镜产业集群,在这座山城里,由闽城光学眼镜有限公司首先刮起了品牌建设之风,带动了整个眼镜产业集群企业走向品牌建设的发展道路。凭借着思维运筹帷幄的前瞻性,闽城光学眼镜有限公司在董事长邓双兴的带领下,抢占着企业发展的制高点,走出了一条品牌发展之路……
With the continuous development of social productive forces, the wave of innovations of the knowledge economy and the new economy has come to the fore. New economic industries dominated by high-tech innovation have become the main body of social and economic development. At the very beginning of economic construction, OEM is the main way of development for private enterprises in our country. However, when the title of “World Factory” came down, we found that competition had already entered the era of domination of brands and independent property rights. As a result, we understand that OEM only allows us to play the role of migrant workers, only take their own brand-building path to let enterprises invincible. Pucheng County, Fujian Province, there is a glasses industry cluster, in this mountain town, Mincheng Optical Eyewear Co., Ltd. first blew the brand building style, led the entire optical industry cluster enterprises to brand development. With the forward thinking of thinking strategically, under the leadership of Chairman Deng Shuangxing, Mincheng Optics Optical Co., Ltd. seizes the commanding point of enterprise development and has gone out of the way of brand development.