关于“普洱茶教育”的话题,本刊曾在四年前的一期独家关注:“普洱茶唠叨”(见2011年3月刊)中讨论过。那时,我们的基本结论是:普洱茶是一种相对特殊,又比较复杂的茶类,普洱茶消费群体的培养需要反复教育,即“唠叨”。时隔四年,本刊第一次重复做类似的选题,并非我们江郎才尽,想不出新的选题,而是四年前我们所提出的问题,现在是时候做个解答了,尤其是这四年也是普洱茶市场高速发展的四年,时代在变化,传播方式在变化,市场在变化,消费环境在变化,喝普洱茶的群体也在不断 About the topic of “Pu’er Tea Education”, this issue was discussed exclusively in the first issue four years ago: “Pu-erh Nag” (see the March 2011 issue). At that time, our basic conclusion is: Pu’er tea is a relatively special and complex tea, Pu’er tea consumer groups require repeated education, that is, “nagging.” After a lapse of four years, our first repetition of a similar topic was not the only thing we could do. We could not think of a new one. Instead, we raised the question four years ago. Now it is time to answer this question, especially These four years are also the rapid development of Pu’er tea market in four years, the times are changing, the mode of transmission is changing, the market is changing, the consumption environment is changing, and the groups that drink tea are also constantly