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我国目前高校视觉传达设计教育的最终目标,是要培养能适应社会和经济发展的设计者,使大部分学生毕业后进入社会能直接从事各种实际设计工作。随着社会的发展,为适应社会需求和提高学生的就业能力,各大院校对学生进行自主创业能力培养成为必然趋势,特别是地方性本科院校必须开创有效的创业教育,转变目前教育观念,提升认识水平,全面深化教学改革,培养大学生的创新创业能力。文章主要探讨了如何从创业教育和人才培养的关系入手,通过研究创业教育的目标、方式去明确创业型人才培养的目的。
At present, the ultimate goal of college visual communication design education in our country is to cultivate designers who can adapt to social and economic development so that most of the students can directly engage in various practical designs after entering the society after graduation. With the development of society, in order to meet the needs of the society and improve the employability of students, it is an inevitable trend for universities and colleges to train students’ ability to start their own businesses. In particular, local undergraduate colleges must create effective entrepreneurship education and change current educational concepts , Raise the level of understanding, deepen the teaching reform in an all-round way and cultivate the innovative and pioneering ability of college students. The article mainly discusses how to start from the relationship between entrepreneurship education and personnel training, through the study of the goal of entrepreneurial education, to clear the purpose of entrepreneurial personnel training.