广告设计教育的研究应该解决目前艺术设计高校课程教学同设计市场实践需求之间的矛盾。根据广告设计教学模式具有竞争性、创意性、应用性、商业性、可持续性的特点,从单一的老师对学生的点对点的教学到学生分组团队合作模式,增加团队合作带来的良性争执、研究避免学生团队产生的恶性冲突,建立“多点相交”团队合作和“内外结合”竞争的科学教学模式,促进学生的学习热情提高学生的设计思维深度和广度,提高教学的水平和成果。 The research of advertisement design education should solve the contradiction between the current art design college course teaching and the design market practice needs. According to the characteristics of advertising design and teaching model which are competitive, creative, practical, commercial and sustainable, from a single teacher’s point-to-point teaching of students to a grouping mode of teaming by students, Research to avoid vicious conflicts arising from the student team, to establish “multi-point intersect ” teamwork and “internal and external combination ” competition of scientific teaching mode, to promote student enthusiasm for learning to improve students’ depth and breadth of design thinking, improve teaching level And the result.