研究和探讨市场经济条件下精神文明建设宣传的有效途径，具有重要的理论意义和实践意义。对当前精神文明建设面临的形势进行正确估量，分清主流与支流，是制定宣传政策和确定报道思想的基本条件；精神文明建设是一个庞大的系统工程，应以思想建设为基础，道德建设为重点，文明建设为条件，以培养“四有”公民为目标；用正确的理论武装人，应成为精神文明宣传的首要任务，邓小平建设有中国特色社会主义理论是新时期精神文明建设宣传的灵魂；要正确宣传两个文明建设互为条件、互为目的的辩证关系，加大先进典型宣传力度，把道德规范与法制规范的宣传结合起来，促进两个文明建设的协调发展。 It is of great theoretical and practical significance to study and discuss the effective ways of propaganda of spiritual civilization under the conditions of market economy. Correctly assessing the current situation in the building of spiritual civilization and distinguishing the mainstream from the tributaries are the basic conditions for formulating propaganda policies and determining reporting ideas. The construction of spiritual civilization is a huge systematic project and should be based on ideological construction and moral construction as the focus , Civilization construction as the goal, to cultivate “four have” citizens as the goal; armed with the correct theory, should become the primary task of propaganda of spiritual civilization, Deng Xiaoping’s theory of building socialism with Chinese characteristics is the spirit of spiritual civilization construction propaganda in the new era; It is necessary to correctly publicize the dialectical relationship between the two civilizations under the conditions of each other and each other’s objectives, increase the intensity of advanced typical propaganda and combine the publicity of moral norms and legal norms to promote the coordinated development of the two civilizations.