分析张裕,必须基于历史与逻辑的视角,单从某个时点来看,评析其成功或失败,然后对它的品牌策略进行复制,都是刻舟求剑。张裕品牌的发展可以分为几个阶段,并从中找出不同阶段张裕品牌策略的核心以及品牌策略切换的逻辑。第一个阶段是行业导入期。在这个时期,企业竞争的焦点不在于刺刀见红的市场 Analysis of Chang Yu, must be based on the historical and logical point of view, from a single point of view, to assess its success or failure, and then copy its brand strategy are all carved for the sword. The development of Changyu brand can be divided into several stages, and find the core of Changyu brand strategy in different stages and the logic of brand strategy switching. The first stage is the period of industry introduction. During this period, the focus of corporate competition was not the market where bayonets hit the red