重返 GATT 的前景使一些中国企业的前途变得十分光明,也使一些企业面临困境,面对入关形势,经营者自然倾向于从技术、产品品质等方面寻求摆脱困境的出路,容易为人忽视的是心理方面的因素。我们认为,如果说企业在市场中的竞争力表现为一种对消费者的说服能力的话,那么,中国企业首先要解决的问题就是如何去扭转长期以来在中国消费者心目中形成的崇洋心理,加强国货的说 The prospect of returning to GATT has made the future of some Chinese companies bright, and it has also made some companies face difficulties. Faced with the entry situation, operators naturally tend to seek ways out of the difficulties from the aspects of technology and product quality, and are easily overlooked. It is a psychological factor. We believe that if a company’s competitiveness in the market is expressed as a persuasive ability for consumers, then the first problem that Chinese companies must solve is how to reverse the long-established cult psychology in the minds of Chinese consumers. Strengthen the theory of domestic goods