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一、中央电视台1-4套节目收视分析 1、中央第一套与去年同期相比,中央第一套一季度平均收视份额上升的时段是:6:00-7:00,7:00-8:00,12:30-13:00,13:00-14:00和22:45-24:00。其中早间6:00-7:00是全天收视份额上升最多的时段,比去年同期提高了9个百分点。而且在7:00-8:00(即原版《东方时空》所在时段),2001年的收视份额也比去年同期提高了3.65个百分点。《今日说法》栏目的影响力也在逐步扩大,表现在12:30-13:00的收视份额比去年同期上升了4.55个百分点。
First, CCTV 1-4 sets of program ratings analysis 1, the central first set Compared with the same period last year, the central first set of the first quarter of the average share of the rise in the period is: 6: 00-7: 00,7: 00-8 : 00,12: 30-13: 00,13: 00-14: 00 and 22: 45-24: 00. Among them, 6: 00-7: 00 in the morning is the period in which the share of the entire day’s viewing rose most, an increase of 9 percentage points over the same period of last year. And in the time of 7: 00-8: 00 (that is, the time of the original version of “Oriental Time”), the share of viewing in 2001 also increased by 3.65 percentage points over the same period of last year. The influence of “Today’s Sayings” section is also gradually expanding, showing an increase of 4.55 percentage points from 12:30 to 13:00 in the viewing share over the same period of last year.