一件标示“建议零售价”为220元的外衣,店主说打折降价到100元,可买主还是不依不饶,不停地讨价还价,最终以76元成交。让人意想不到的是,买主却觉得并没有占到什么便宜,仍然认为自己买贵了,口口声声说自己吃了亏。商品上标注的“建议零售价”多是生产企业直接印制在包装上的,也 A label of “suggested retail price” of 220 yuan in the coat, the owner said the discount price to 100 yuan, the buyer or not according to the bounty, kept bargaining, and ultimately to 76 yuan turnover. Surprisingly, buyers did not think it accounted for any cheaper, still think they buy expensive, and kept saying that they ate deficit. Commodity marked “recommended retail price” mostly produced directly printed on the packaging, but also