企业文化是随企业诞生而产生的一种与其物质基础相适应的微观上层建筑。它是增强企业凝聚力、创造力、适应力和持久力的各种精神、信念、道德、心理和智能诸因素的总和。它强调人的作用,着重发挥人的积极性和创造性。在商品经济激烈竞争的今天,建设具有中国特色的企业文化,是促进生产力发展的客观要求,是深化改革,增强企业活力的重要条件,是时代赋予企业的重任。 Corporate culture is a microscopic superstructure that adapts to the material foundation of a company. It is the sum of various spiritual, belief, moral, psychological and intellectual factors that enhance the cohesiveness, creativity, adaptability and stamina of a company. It emphasizes the role of human beings and emphasizes people’s enthusiasm and creativity. In today’s fierce competition in the commodity economy, building a corporate culture with Chinese characteristics is an objective requirement for promoting the development of the productive forces. It is an important condition for deepening reforms and enhancing the vitality of enterprises, and is an important task entrusted to the enterprise by the times.