论文部分内容阅读
为切实推进全省名牌战略的实施,规范名牌产品的评价工作,加强对名牌产品的培育、管理和保护,增强产品的市场竞争力,前不久,云南省人民政府办公厅发出了云政办发[2003]14号文件,发布了《云南名牌产品管理办法》。《办法》指出,要建立以市场评价、质量评价、效益评价和发展评价为主要评价内容的评价指标体系。评价指标向拥有自主知识产权和核心技术的产品适当倾斜。不同产品评价细则的制定、综合评价中评分标准的确定、不同评价指标权数的分配、不能直接量化指标的评价方法、评价中复杂因素的简化以及综合评价结果的确定等,由云南省名牌战略推进委员会确定。云南名牌产品标志适用于获得云南名牌称号的产品。云南名牌产品证书及标志由云南省名牌战略推进委员会统一制作。名牌产品的生产企业使用云南名牌产品标志,应填写《云南名牌产品标志使用备案表》,并报云南省名牌战略推进委员会办公室备案。云南名牌产品证
In order to effectively promote the implementation of the province’s brand strategy, standardize the evaluation of brand-name products, strengthen the cultivation, management and protection of brand-name products, and enhance the market competitiveness of products. Not long ago, the General Office of the People’s Government of Yunnan Province issued a cloud-government office. [2003] Document No. 14 issued the “Management Measures for Yunnan Famous Brand Products”. The “Measures” pointed out that it is necessary to establish an evaluation index system with market evaluation, quality evaluation, benefit evaluation and development evaluation as main evaluation contents. The evaluation indicators are appropriately skewed towards products with independent intellectual property rights and core technologies. The formulation of different product evaluation rules, the determination of scoring standards in comprehensive evaluation, the allocation of different evaluation index weights, the evaluation methods that can not directly quantify indicators, the simplification of complex factors in evaluation, and the determination of comprehensive evaluation results, etc., by the famous brand strategy of Yunnan Province The promotion committee determines. The Yunnan famous brand product mark is suitable for obtaining the Yunnan famous brand product. The Yunnan famous brand product certificate and logo were produced by the Yunnan Famous Brand Strategy Promotion Committee. Brand-name product manufacturers use the Yunnan famous brand product logo. They should fill out the “Yunnan Famous Brand Product Logo Use Record Form” and submit it to the Yunnan Province Famous Brand Strategy Promotion Committee for filing. Yunnan famous brand certificate