中国经济日益繁盛,庞大的内需市场更被视为“全球最后一座金矿”;那么,在中国投放最多广告费以刺激产品销售量的究竟是哪些企业?根据研究机构Nielsen Media Research China的数字表明,2002年各家外商企业在中国投放的广告费中,最大手笔的前三名都是科技企业,依次是摩托罗拉(920万美元)、三星(670万美元)、诺基亚(650万美元)。 事实上,除了第四名大众汽车(Volkswagen)、第 China's economy is becoming increasingly prosperous, the huge domestic market is more regarded as “the world's last gold mine”; then, in China, the largest advertising costs to stimulate product sales which exactly what kind of business? According to research firm Nielsen Media Research China figures show In 2002, the top three most influential advertising companies in China were tech companies, followed by Motorola (9.2 million U.S. dollars), Samsung (6.7 million U.S. dollars) and Nokia (6.5 million U.S. dollars). In fact, in addition to the fourth Volkswagen, the first