中国品牌战略正如火如荼,我们更应该扪心自问:我们的品牌建设是否有些已经脱离了最基本的质量问题,而进入了另一些如炒作知名度等层面的考量?又是一年“质量月”。每到质量月,我们总会细数一年来这样那样的质量问题:“福喜”事件遗留的臭味仍在闷热的空气里发酵;沃尔玛“过期肉”又一头扎进了“质量门”;H&M、ZARA等快时尚品牌已经成为质量黑榜上的常客;手机、汽车等领域也成为消费者投诉质量和服务问题的重灾区……不 Chinese brand strategy is in full swing, we should even ask ourselves: whether some of our brand building has been out of the most basic quality problems, while others into the speculation such as the level of visibility considerations? Another year “Quality Month ”. Every quality month, we will always breakdown such a quality problem a year: “Fu Xi ” the smell left by the incident is still fermented in the hot air; Wal-Mart “expired meat ” plunged into the “Quality Door”; H & M, ZARA and other fast fashion brands have become the norm of quality black list; mobile phones, cars and other areas have also become the hardest hit by consumer complaints quality and service issues ... ... not