当我国正式确立社会主义市场经济体制之后，计划经济的影响在不断减弱，指令性计划逐渐被商品经济的市场竞争所取代，但对要适应市场的国有企业内部而言，计划作用并非在减弱，相反，企业自身的市场营销计划在日趋激烈的市场竞争中变得越来越重要，甚至其正确与否关系到企业的 After China formally established the socialist market economic system, the impact of the planned economy has continued to weaken, and the mandatory plan has gradually been replaced by market competition in the commodity economy. However, for the internal state-owned enterprises that are to adapt to the market, the role of planning is not weakening. On the contrary, the company’s own marketing plan is becoming more and more important in the increasingly fierce market competition, even if it is correct or not.