论文部分内容阅读
一年以前,当麻省理工大学经济学家Bengt Holmstrom成为诺基亚董事会成员时,他向公司的首席执行官约玛·奥利拉提出了一个问题:“你们的成功秘诀是什么?”他说:“你们肯定有个制胜法宝。” 这也许是当今世界上最重要的商业问题了。诺基亚,可以说是家喻户晓的名字。1998年,它超过了摩托罗拉,一跃成为世界第一的移动电话制造商。1999年,诺基亚的市场份额上升至27％(根据Dataquest调查,位于第二的摩托罗拉占17％),公司移动电话业务的利润达到70％,根据INTERBRAND资讯公司的调查,诺基亚已成为世界第11位最富品牌价值的公司(仅次于万宝路)。它的股值在4月中旬达到2500亿美元,成为欧洲最大的公司。虽然它的股值只是美国技术公司巨头思科、微
A year ago, when MIT economist Bengt Holmstrom became a member of Nokia's board of directors, he asked the company's chief executive, Joma Ollila, a question: “What is your recipe for success?” He said: “You certainly have a magic weapon to win.” This may be the most important business issue in the world today. Nokia, can be said to be a household name. In 1998, it surpassed Motorola to become the No. 1 mobile phone maker in the world. In 1999, Nokia's market share rose to 27% (according to Dataquest's survey, Motorola in the second accounted for 17%), the company's mobile phone business profits up 70%, according to INTERBRAND information company's survey, Nokia has become the world's 11th The most brand name company (second only to Marlboro). Its share value reached 250 billion U.S. dollars in mid-April, making it Europe's largest company. Although its share value is only the giants of the US technology company Cisco, Micro