影视文化可以说是一种艺术的形式,其主要源自于生活,也同样的服务与生活。同时,影视文学属于传播文化的大众传媒,这也就对观众有一定的教育与指导意义,尤其是优秀的影视作品,不仅可以提高观众的审美情绪,也可以对观众的各个方面进行教育,尤其是影视作品中的思想道德教育资源,可以对大学生的思想品德有着直接的影响。本文主要对多样化的影视作品以及文学形式进行研究,以此来对文学为大学生到来的作用与效果进行研究。 Television culture can be said that a form of art, mainly from life, but also the same service and life. At the same time, film and television literature belongs to the mass media that disseminates culture, which also has certain educational and guiding meanings to the audience. In particular, outstanding film and television works can not only enhance the aesthetic mood of the audience, but also educate all aspects of the audience, Is a resource of ideological and moral education in film and television works, which can have a direct impact on the ideological and moral qualities of college students. This article mainly studies the diversified film and television works as well as the literary form in order to study the function and effect of literature on the coming of college students.