编辑策划并不是现在才有的一种编辑工作方式，不过在市场经济条件下，它的作用和品格才格外凸现出来。在传统的概念里，编辑这一工作只不过是对资料或现成的作品进行整理和加工。在市场经济条件下，突出地强调编辑策划，就是要从传统的理解和束缚中摆脱出来，建构一种出版新理 Editing and planning is not an editorial work style nowadays. However, under the conditions of a market economy, its function and character are especially outstanding. In the traditional concept, editing is nothing more than the collation and processing of information or off-the-shelf works. Under the condition of market economy, emphasizing editorial planning is to get rid of the traditional understanding and restraint and construct a kind of publishing theory