纵观乳制品行业消费者购买方式的演变:从最开始的街边打奶,到1.0超市购买,再到2.0电商购买……购买流程在节约时间成本、便捷性上不断进化。伴随着数字化进程进入3.0时代,消费环境、竞争环境和合作共赢三个方面将重新整合创新,奶品企业也正在加速升级消费环境。这其中,以蒙牛为代表的优势品牌选择正面亮剑、迎接挑战,不断进行营销变革与创新,并借助科技的力量,不断从生产的终端向消费者靠拢。 Throughout the dairy industry, the evolution of consumer buying patterns: from the very beginning of the street to milk, to the supermarket to buy 1.0, to 2.0 e-commerce to buy ... ... purchase process in saving time and cost, convenience and evolving. With the digital process into the 3.0 era, consumer environment, competitive environment and win-win cooperation will be re-integrated innovation in three areas, dairy companies are also accelerating the upgrading of consumer environment. Among them, the advantages of the brand represented by Mengniu choose a positive sword to meet the challenges, continuous marketing change and innovation, and with the power of science and technology, continue to be closer to the consumer from the production terminal.