面对大型企业的挤压,竞争环境的日趋激烈以及微利时代的来临,中小企业需要走出一条属于自己的营销之路。精细化营销是一个趋势。精细化营销是指企业根据自身的资源特征,恰当而贴切地对自己的产品、市场等进行细分,并采取精耕细作的 Faced with the squeeze of large enterprises, the increasingly competitive environment and the advent of the meager profit era, SMEs need to get out of their own marketing. Fine marketing is a trend. Fine marketing refers to the enterprise according to their own resource characteristics, appropriate and appropriate to their own products, markets, etc., and to take intensive