我们正处于信息爆炸、观念整合的时代,消费者价值观的多元化也带有双面性质。如何培养并建立牢固的品牌忠诚是重中之重。品牌忠诚度较高的成功企业更多的是对品牌的文化、情感内涵与象征性价值进行宣传,而并非仅是宣传产品本身的功能、效用和特性。依靠广告宣传、打折促销等手段所建立的知名度,并不能打造一个经久不衰的品牌。 We are in an era of information explosion and concept integration. The pluralism of consumer values ​​is also double-sided. How to cultivate and establish strong brand loyalty is the most important. Successful companies with higher brand loyalty are more likely to advertise the brand’s culture, emotional content, and symbolic value than to promote the function, utility and identity of the product itself. Rely on advertising, discount promotions and other means established by the visibility, and can not create an enduring brand.