数据驱动的营销革命也革新了数据公司的商业模式。随着营销人在忠诚计划,客户关系管理(CRM)和交易数据方面越来越多地倚仗电子数据,类似Epsilon和Merkle的数据管理公司通过并购或是创立,来拥有从精准广告到手机应用开发的广告技术和数字营销部门,开始攻城略地准备染指广告代理公司的疆域。 The data-driven marketing revolution also revolutionized the data company’s business model. As marketers rely more and more on electronic data in loyalty programs, customer relationship management (CRM), and transactional data, data management companies like Epsilon and Merkle, through mergers and acquisitions or founding, have everything from precision ads to mobile app development Of advertising technology and digital marketing department, began to conquer the territory slightly slightly to the advertising agencies.