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企业文化对提升企业竞争力,推动企业健康快速可持续发展具有重要作用。当前企业文化建设中存在认识不到位,缺乏特色、创新不足和评价体系不健全等问题,在社会价值观念日趋多元、市场竞争更加激烈的新形势下,企业应将文化建设纳入战略规划,加强领导,加大投入,完善考核评价工作,培育积极向上的价值观和社会责任感,以优秀的企业文化推动企业可持续发展。
Corporate culture plays an important role in enhancing the competitiveness of enterprises and promoting the healthy, rapid and sustainable development of enterprises. In the current situation of corporate culture, there are problems such as lack of understanding, lack of features, lack of innovation and unsound evaluation system. Under the new situation that social values are increasingly diverse and market competition is fiercer, enterprises should incorporate cultural construction into their strategic planning and strengthen their leadership , Increase investment, improve assessment and evaluation work, foster positive and progressive values and sense of social responsibility, with excellent corporate culture to promote sustainable development of enterprises.