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记者:刘先生,您曾为几十家企业进行服务,并取得了丰倾的成果,例如:康师傅、可口可乐、露露、海尔、长虹、美的、联想等许多著名品牌的企业服务;同时在市场总监、销售总监、营销总经理、大型广告公司策划总监、总经理等职务上,磨砺了市场策划及市场管理的丰富技巧,任北京方圆润智营销顾问有限公司首席顾问,并创办了东方战略企业营销策划公司;著有《中国通路行销》、《媒体组合》、《市场生动化》、《中国市场行销误区》等书;在市场运作和执行方面有着深厚的功力和实际操作经验,被誉为大陆营销实战第一人。请您谈谈
Reporter: Mr. Liu, you have served for dozens of enterprises and achieved fruitful results. For example, Master Kong, Coca-Cola, Lulu, Haier, Changhong, Midea, Lenovo and many other well-known brand of enterprise services; at the same time in the market Director, sales director, general manager of marketing, planning director of large advertising company, general manager and other positions, sharpening the rich skills of market planning and market management, chief adviser of Beijing Fangyuan Ji Yun Marketing Consultants Ltd. and founder of the East strategic enterprises Marketing planning company; author of “China's access marketing”, “media mix”, “market vivid”, “misunderstanding of Chinese marketing” and other books; in the operation and implementation of the market has a profound skill and practical experience, known as Marketing the first person in mainland China. Please talk