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被苹果公司CEO称为“有无限想象空间的掌上玩意”的手机,正在经历一段以“时尚”和“智能”为特色的阶段,当然这离不开消费者对个性化的一再强调,以及越来越人性化的IT技术的支持。在中国这个世界上最有金子可挖的终端市场上,大多数国产手机企业随着名声和效益失去的,还有原有的创新思想、商业模式、技术能力以及很多人的信心。作为2006年惟一冲入手机市场第一梯队的国产手机企业,联想移动从开始OEM,到决定自主研发,到目前自主研发产品的比重已经超过88%,在这几年残酷的市场竞争中逐渐摸索出一条“研发+渠道+产品”的路子,当然这其中少不了联想集团在国内打下的渠道江山和自身成熟的管理经验给联想移动带来的正面影响。在手机市场诸侯割据的背后,我们试图去发掘和了解那些隐藏在“lenovo”字眼里的中国智慧。
Mobile phones, which Apple CEOs call “palmtops with unlimited imagination,” are experiencing a period characterized by “fashion” and “smartness,” which of course can not do without the consumer’s repeated emphasis on personalization, and the more The more humane IT technology support. In China, the world’s most gold-digged terminal market, most Chinese-owned handset makers have lost their fame and profits as well as their original ideas, business models, technological capabilities and the confidence of many people. As the only domestic mobile phone company that stormed into the first tier in the mobile phone market in 2006, Lenovo Mobile has decided to independently research and develop OEMs. Up to now, the proportion of self-developed products has exceeded 88%. Gradually explored in the cruel market competition in recent years Out of a “R & D + channel + product” approach, of course, which ultimately led Lenovo’s channel in the country and its own well-established management experience to Lenovo Mobile’s positive impact. Behind the cell phone market pride and secession, we try to discover and understand those Chinese wisdom hidden in the word “lenovo.”