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旅游业对服务质量和市场信誉的要求较高,导游是旅游服务中关键的环节,我国现行导游薪金制度有着明显的不合理性,回扣占据了导游薪金构成的主要部分,转移了导游服务工作的重心,严重影响了我国旅游业的发展。而旅行社的低价竞争及旅游商品市场管理混乱是回扣盛行的主要原因。对旅行社的经营以及旅游商品市场进行严格的管理,调整旅游市场收益分配机制,才能有效的控制现行导游薪金制度带来的危害,实现旅游业可持续发展。
The tourism industry has high requirements on service quality and market credibility. Tour guides are the key links in the travel service. The current tour guide salary system in our country has obvious irrationality. The rebate occupies the main part of the tour guide salary and transfers the tour guide service Center of gravity, seriously affected the development of China’s tourism industry. The low price of travel agencies and tourism market chaos disorder is the main reason rebound prevalence. To strictly manage the operation of travel agencies and tourism commodity markets and adjust the income distribution mechanism in the tourism market, we can effectively control the harm brought by the current tour guide salary system and achieve the sustainable development of the tourism industry.