生产示波器与其他电子仪器的德克壮公司，有一位主管名叫费罗伦，他经常得意地向人讲起他设计的一种免费的奖励，叫做“你做得很好”奖。几年前，费罗伦任职德克壮公司的公关部门，曾好几次与副总裁一起喝咖啡。有一回，副总对费罗伦说：“公司正在快速成长，实在应该及早设计 One of the company’s executives, Ferrotron, who manufactures oscilloscopes and other electronic instruments, has often been eloquently telling people about a free reward he designed, called the “You Do Well” award. A few years ago, Ferrolen worked in the public relations department of Dektron and had coffee with his vice president several times. At one time, Vice President said to Ferrolon: “The company is growing rapidly and it should be designed as soon as possible.