2014年,国内汽车市场产销量增长幅度较2013年有所回落。面对日趋激烈的竞争态势,上海大众汽车斯柯达品牌展现了出色的成长性,全年实现销售28万辆,同比增长超过26%,远高于行业平均水平。其中Rapjd家族两款车型表现抢眼,主流中级车Rapid听锐以及越级行旅车Rapid Spaceback听动一共贡献了94,481辆的销量,成为斯柯达新的增长亮点。近两年来,上海大众汽车斯柯达品牌加大了产品投放的力度, In 2014, the growth rate of the sales volume of domestic automobile market declined slightly compared with 2013. In the face of the increasingly fierce competition, the Shanghai Volkswagen Skoda brand showed outstanding growth, achieving 280,000 sales throughout the year, an increase of more than 26% over the same period of last year, much higher than the industry average. Among them Rapjd family two models performance eye-catching, the mainstream mid-size car Rapid Listen and Raiders Rapid Spaceback listen to a total contribution of 94,481 units of sales, become Skoda new growth highlights. In the past two years, the Shanghai Volkswagen Skoda brand has stepped up product launches,