随着凤凰新媒体上市,人们猜测,谁会是下一个新媒体版图改写者?互联网技术发展,促使媒体的内容生产与渠道传播的解耦。媒体内容不仅通过其本身传播,往往还通过不同网络平台传播;在一个网络平台上受众可以接触不同媒体的内容。传统媒体固有的经营模式和广告价值因此受到冲击,人们也越来越体会到内容作为传统媒体核心价值的重要性。但内容本身在新媒体领域难以直接盈利。例如大量的视频网站,仍然是靠免费的电视剧或短视频在吸引用户。 With the launch of the new Phoenix media, one wonders who is the next rewriter of new media? The development of Internet technology has prompted the decoupling of media content production from channel distribution. Media content is not only spread through itself, but often through different web platforms; on one web platform, audiences have access to different media content. As a result, the inherent mode of operation and advertising value of traditional media have been impacted. People are also more aware of the importance of content as the core value of traditional media. However, the content itself is difficult to make a direct profit in the field of new media. For example, a large number of video sites, still rely on free TV series or short video to attract users.