ADVERTISING相关论文
本文通过叙述商务英语的来源,讲述其真实的内涵与概念,说明商务英语的作用是在于让大家明白自己对于所关注事物的看法以及认同,这......
With the development of global economy,advertising has become a global form of communication.English is one of the most ......
Pragmatic presupposition can meet business advertising needs which can increase and strengthen the effect of business ad......
Introduction Advertising is something that we are all exposed to everyday. It has penetrated every corner of society.......
As a functional variety, advertising English has its distinctive linguistic features.This paper attempts to concen- trat......
近年来,随着技术发展的日新月异和大众媒体的多样化,广告在人们日常生活中的影响日益普遍、深远。众多学者,尤其是语言学家,也追随......
本文基于批评话语分析的视角,探讨了二十则广州地铁公益广告中的性别展示。作者运用Kress and Van Leeuwen(2006)基于系统功能语言......
Reading Comprehension...
The research study is focused on Advertising,Internet advertising and its effectiveness on consumer’s choice.The influe......
Functionalist translation theories advanced by some German scholars in the 1970s has opened up a new perspective to tran......
Chinese advertising has long been inseparable from the Chinese na- tional culture from late Shang Dynasty and early Zhou......
【Abstract】Accompanied with the widespread commerce，the advertisement translation unavoidably will be a hot spot again.T......
本文阐释了大众消费主义在美国的兴起以及向全球,特别是中国传播的历史。论文第一部分考察了20世纪初期美国大众消费主义的特征以......
【Abstract】Cross-cultural advertising is a advertising communication between different cultural boundaries， especially i......
Beijing is festooned with giganticbillboards extolling the virtues ofluxurious accommodation andleaving no doubt that a ......
在高中英语实际教学的过程中,应当有效地拓展学生的课后作业方式,创新作业形式,丰富作业内容,通过课后作业的个性化设计,不仅能够......
Abstract:Vagueness exists widely in all aspects of human life. Because of its special function, vagueness is favored by ......
Awell-developed exhibition industry is usually regarded as an important criterion in measuring a city’s economic and so......
This thesis mainly discusses the rhetorical features in English advertising language and studies the various effect of t......
【Abstract】With the development of society and widespread cooperation among countries， various media devote themselves t......
【Abstract】As a kind of media transmission， advertisement is required to transmit information to the public. Just as the......
The media economics in China started in 1978.At the Third Plenum of 11th Central Committee of CPC(1978), Chinese govern-......
The capital market spillover effect of product market advertising: Evidence from stock price synchro
We analyze whether product market advertising has a spillover effect on stock price synchronicity by transmitting firm-s......
The common character of human being’s thought decides the sameness far beyond the difference between English and Chines......
Abstract:With the development of the advertisement, people tend to study the stylistic analysis of it. However, in this ......
A Study on Conceptual Metaphor in Advertisement Discourse from the Perspective of Critical Discourse
Advertising can be seen everywhere in our life,the main purpose of it is to persuade people to buy.The paper discusses t......
广告在市场竞争中扮演越来越重要的角色,已成为许多企业发展战略的重要组成部分。论文建立广告—信息扩散模型、广告—商誉模型和......
“Advertising” might be defined as any means of bringing information to the public for the purpose of drawing attention......
本文主要是给出市场营销计划和BCFTCS Holidays的相关信息以供董事会决策。本文研究某个度假休闲的典型地区作为数据研究的来源，并......
Electronic commerce is impacting almost all commercial activities. The resulting emerging commercial activities bring wi......
本文采用内容分析方法对中文语境下有关科普与广告互动的研究文献进行定量分析,从而归纳出中国对于该问题的研究发展与现状。并从......
意大利人多把本土食物视为民族认同最具有代表性的方面,这种感受有时会导向真实的爱国热情.然而,如果说意大利的美食图谱包含了诸......
体育媒介是商业信息和媒体发生一定联系的体育精神、人物、组织、赛事等的统称。体育媒介因体育的迅速发展而发展。文章从体育媒介......
Advertising penetrated every corner of our lives.Its purpose is to encourage people to take actions.Besides,it represent......
修辞手段经常用于英语广告当中.修辞的恰当运用和翻译必然会加强广告的艺术感染力,增强其表达效果.本文对英语广告中的明喻、暗喻......
目的基于生态知觉理论视角解析环境媒体广告要素,探析其能够与周围环境更加和谐,与受众互动更为自然,信息传达更为流畅的设计思路......
大数据驱动下,科学研究正发生整体方法论的转型.传统广告学研究在数据采集与数据使用、量化分析与变量测量等方面存在多重限制,传......
广告英语经过长期的发展已成为一种特殊的语言形式,在词汇、句法和修辞等方面都有其独特的语言形式和文体风格.......
错视是“对客观事物不正确的视知觉”，属于错觉的一种。在现实生活中，这种错视现象会经常发生，使得现实事物在我们的视觉中发生某种程......
基于在《市场营销》课程教学过程中,运用企业广告进行案例教学,收到的良好教学效果,笔者认为,在市场营销课程中运用合适的广告作为......
电影电视已经成为了我们日常生活中的一部分。然而只需稍加注意就会发现年轻性感的银幕美女比比皆是。英国女性主义电影理论家劳拉......
针对当前企业经营理念存在的误差,从广告主题、文案、画面等设计不当而产生的不良效应入手,通过对不良表现形式的研讨.提出了企业......
多媒体技术就是把声、图、文、视频等媒体通过计算机集成在一起的技术.本文分析了多媒体背景下的广告效应,探讨了多媒体背景下的广......
当今世界是一个充满广告的世界,广告已成为人们生活中一个重要组成部分,深刻地影响着人们的生活。色彩是一件广告作品精彩、出色的......
广告的外部性导致了广告市场的失灵，它为政府管制的介入提供了理由。本文从经济学角度，分析广告的外部性现象，由此对广告市场的政府管......
广告和质量都对服装市场产生作用,本文通过两条服装供应链分别采用广告与质量的方式来竞争,运用利润模型来构建制造商、零售商以及......
“身体”和“观看”是当代大众文化研究的两个重要哲学概念,对广告的“身体”叙事和“观看”政治做微观研究,可以发现“身体”不只......
基于扎根理论对大学生品牌态度的维度和影响因素进行挖掘和提炼,探讨广告文化与大学生品牌态度之间的关系,研究广告文化如何对大学......
针对供应链系统中制造商和零售商的合作广告问题，利用微分对策提出了制造商和零售商的历史广告率的累积模型，并在假定零售商的广告历......
