企业文化建设是一项系统工程,企业在构造、提炼自己的企业文化之前,应进行广泛的意见征求,以求取得最大范围的认同基础,这是企业文化建设的第一个着力点。实现企业文化理念“共性”与“个性”的统一是企业文化建设的第二个着力点。首先要找到企业高层领导、中层管理人员和广大员工的共同精神诉求,确立企业文化理念组成的四大要素:企 The construction of enterprise culture is a systematic project. Before enterprises construct and refine their own corporate culture, they should solicit opinions from a wide range of sources in order to obtain the largest range of recognition bases. This is the first focal point of corporate culture construction. To achieve the concept of corporate culture “commonality ” and “personality ” of the unity of corporate culture building is the second focus. First of all, we must find the corporate leaders, middle managers and the general staff of the common aspirations to establish the concept of corporate culture composed of four elements: