传统KA渠道的普遍下滑,电商可能是罪魁祸首,但不见得就是受益者—社区便利店反而成了接盘者。在岁尾年末的总结中,快速消费品行业弥漫着萧条风。其中最为一致的声音,就是电子商务日益突飞猛进,对传统渠道带来强烈冲击,导致年度整体下滑。电商渠道的冲击到底有多大?它真的抢走你的销量了吗? The general decline in the traditional KA channels, electricity providers may be the culprit, but not necessarily beneficiaries - community convenience store has instead become a follower. In the end of year-end summary, the fast moving consumer goods industry filled with depression. One of the most consistent voices is that the rapid development of e-commerce has brought about a drastic impact on the traditional channels, resulting in an overall slump in the year. E-commerce channel impact in the end how much it really take away your sales yet?