广告设计与制作专业目前已成为职业院校中比较受欢迎的专业之一。在本地已经形成了比较稳定人才需求空间。市场的需求指引着学科建设的总方向,该专业课程的设置是否合理直接关系到教学目标的实现。一、当前课程体系构建现状按职业教育的教学目标和定位,广告设计与制作专业学生应获得以下方面知识和能力:1、掌握广告学基础知识、基本 Advertising design and production of professional institutions has now become more popular one of the professions. In the local has formed a relatively stable demand for talent. The demand of the market guides the general direction of discipline construction. Whether the professional curriculum is set up is directly related to the realization of the teaching goal. First, the status quo of the construction of the current curriculum According to the teaching objectives and positioning of vocational education, advertising design and production students should acquire the following knowledge and ability: 1, master the basic knowledge of advertising, the basic