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电视自诞生之日就逐渐成为广泛的大众传播媒介,并已成为引领大众文化的舵手。但是在新媒体异军突起的自媒体时代,电视的传媒地位受到了巨大的挑战。当下电视为了争夺受众群,不惜将大众文化简单解构为媚俗、审丑,猎奇的内容刺激着受众的感官。这无疑对大众文化上产成了“负能量”上的消极影响。本文以《一声所爱·大地飞歌》节目为例,从电视文化传播对大众文化塑造与传承视角出发,探讨电视怎样发挥社会文化传播的“正能量”作用。
Since its birth, television has gradually become a widespread mass media and has become the helmsman leading the mass culture. However, in the era of self-media with the sudden emergence of new media, the media status of television has been challenged by a huge challenge. The current television in order to compete for the audience, at the simple destructive mass culture as kitsch, ugly, curious content to stimulate the audience’s senses. This undoubtedly has a negative impact on popular culture. Taking the “Love Songs of the Earth Philharmonic” as an example, from the perspective of the shaping and inheritance of popular culture from the perspective of television culture, this paper discusses the role of television in “positive energy” of social and cultural communication.