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图书出版发行部门为实现社会效益与经济效益这一双重目标,十分重视书刊征订目录工作。除了对所征订书刊的各个事项作全面著录以外,还采取多种方式来促使书目更引人注意,更被人理解和接受.激起各方面选书者订购进货的欲望。图书选择行为,是受心理活动支配的,选书心理活动又往往受外来信息的影响和作用。征订目录内容提要,由于具有一定篇幅,传递信息多样(如可以解释书名,评价作者,介绍内容,说明装帧特点等),编排形式灵活等优点,便成为出版发行部门向选书者施加影响、进行心理调整的有效工具。
Book publishing and distribution departments in order to achieve social and economic benefits of this dual goal, attaches great importance to cataloging catalogs. In addition to providing a comprehensive overview of the various issues in the book collections, there are various ways in which bibliographic considerations can be made even more noticeable and understandable. Book selection behavior is dominated by psychological activity, and psychology of book selection is often affected and affected by external information. Contents of the contents of the subscription directory, due to a certain length, the transmission of information and diverse (such as the title can be explained, the author of the introduction, description of the contents of the characteristics of binding, etc.), flexible layout, etc., has become the publishing department to exert influence on book selectors, Effective tool for psychological adjustment.