“广告进入公关时代”、“整合行销时代”、“数位媒体时代”、“运动行销时代”,身处如此多的行销时代,哪一个潮流是我们不能落下的；是不是赶上了所有的潮流就可以让销售高歌猛进,让品牌高枕无忧了呢?是该推出新产品,降低单一产品线风险?是该趁着明星产品处于明星生命周期截获高利润?还是该在大型资金介入竞争前不顾一切扩大市场份额?为什么这两年的行销举措做一件错一件?行销是否意味着当一个超重量级竞争对手到来时就挥泪大绑赠,亦或恪守4P,4C的规则,吃着皇粮或老本悄悄地推行一个又一个无错又无用的方案；还是像炒股票一样,在手里有了第一桶余钱的时候全力投入,捕捉下一个“浪潮”“时代”,并祈祷再一次成为市场时机的宠儿。有没有投入小、收效确切、简便易行、又不反弹的行销操作规则可遵循?国外行销界哪些先进的技术在中国能够生根落地,枝繁叶茂；哪些移植过来会水土不服。经典营销理论是面粉,中国市场的真实状况是笼屉,新新思潮是酵母。蒸上来一屉“看透、玩透、乐透”的中国广告新规则的大白馒头。观点新鲜,味道纯朴。简单,好吃,最最实用。 “Advertising into the era of public relations,” “integrated marketing era,” “digital media era,” “sports marketing era”, in so many marketing era, which trend we can not fall; is not caught up with all the trends Is it possible to make sales triumphant, so that the brand sit back and relax it? Is the introduction of new products to reduce the risk of a single product line? Is the star products in the star life cycle intercepted high profits? Or the large funds involved in competition before desperation to expand the market Share? Why the two years of marketing initiatives to do a wrong one? Does marketing mean when a super heavyweight competitors come to tears when the big gift, or abide by the rules of 4P, 4C, eat imperial grain or old The quietly pushing one after another without a mistake or useless program; or the same as the stock market, when the first bucket of money in hand when fully engaged, to capture the next “wave” “era” and pray to become Market darling of the timing. Is there any investment in small, effective, easy and does not rebound in the marketing rules can follow? Foreign marketing which advanced technology in China can take root, flourish; which will be acclimatized. The classic marketing theory is flour, the real situation in the Chinese market is a cage, the new new trend is yeast. Steamed up a drawer “see through, play through, Lottery,” the Chinese advertising the new rules of the bread. Fresh ideas, taste simple. Simple, delicious, most practical.