新农村建设对电视媒体的发展提出了新要求。作为对农电视传播最基层和最庞大的群体,城市电视台在服务新农村建设的过程中也需要积极寻找对策,通过功能定位的调整、农村受众的拓展、节目内容的创新以及频道和渠道建设,为新农村建设发挥更大的中介和推动作用。 The new rural construction put forward new requirements for the development of the television media. As the most grass-roots and the largest group of agricultural television communication, urban television stations also need to actively look for countermeasures in the process of building new rural areas. Through the adjustment of functional orientation, the expansion of rural audiences, the innovation of program content and the construction of channels and channels, For the new rural construction to play a greater intermediary and promote role.