一、主旋律节目承载的主要功能电视主旋律节目是指各级政府机构或体现政府机构意志的事业单位(如各级电视台)投资制作,以弘扬社会主义主流价值观为主要诉求的电视节目。通常来说,每一个主旋律节目都担负着以下四种主要功能:一是意识形态推广功能,二是舆论引导功能,三是艺术审美功能,四是经济效益获取功能。显然,在主旋律节目的创作中,意识形态推广和舆论引导这两大功能的实现是最重要的、也是最艰巨的任务。 First, the main theme of the program carries the main function TV main program is the TV programs at all levels of government agencies or institutions that reflect the will of government agencies (such as television stations at all levels) to invest in the production, to promote the mainstream socialist values ​​as the main appeal of television programs. Generally speaking, each of the main melody programs is responsible for the following four main functions: First, the function of promoting ideology; second, the function of public opinion; third, the aesthetic function of art; and the fourth, the function of gaining economic benefits. Obviously, in the creation of the main theme, the realization of the two major functions of ideological promotion and media guidance is the most important and most arduous task.