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本课教材为译林版牛津高中英语模块四(高一下学期)第一单元第二课时。一、设计意图本课设计主要以多媒体技术和网络技术为依托,为......
为贯彻落实《医疗广告管理办法》〔1〕和卫生部等七部门《关于继续深入开展打击非法行医专项行动的通知》〔2〕、《卫生部关于进一......
With the development of commercial economy, advertising plays an important role in modern life. The success of the adver......
本文从认知语用学的角度出发,依据D.Sperber和D.Wilson提出的关联理论,运用大量实例,探讨广告双关语这一有效的注意力吸引策略是如......
The purpose of advertising is to sell products to consumers, so the manufactures establish a kind of good interpersonal ......
广告,这种文体自从出现并经过多年的发展,已经形成自己独特的模式和特征.最近几年,一种新形式的英文"征友"广告"Seeking partner"......
Functional theory provides a theoretical basis for applied translation. In order to realize the inductive function ofadv......
歧义是一个语言表达方式有两种或两种以上意义的特殊语言现象，它作为广告文体中经常使用的技巧之一已经引起广泛关注。该文着重从英......
模糊语言因其独到的魅力而被广泛应用于广告语体中,其应用范围越来越广,这种现象表明模糊语言能够取得精确语言难以达到的交际效果......
清末的中国,书籍成了人们获得"救亡图存"真理的最重要的途径.在此情况下,书籍市场也"顿成活跃之观".大量新式报刊的出现,使得书籍......
广告在当今社会是一种有明确目的的交流方式。在成功有效的广告中，广告创意者利用一种策略——隐喻性表达把广告需传达的信息概念有......
通过收集十大类型中下载量排名前十的手机软件广告语,从语用学的角度统计分析其使用人称指示语的情况。根据统计结果,手机软件广告......
在广告翻译中,在追求表层结构的＂形似＂的同时,更应该深入其深层结构,发掘语言内涵,达到＂神似＂,在尊重广告特征的前提下,力求再现原广告......
英语广告中的语用前提具有合适性、共知性等特征。在英语广告中经常运用引用前提、实效前提、隐含前提、对比前提等手段来直接影响......
本文分析了当前农药广告发布的现状与存在的问题,详细介绍了农药广告申报、审查、发布与辨别等步骤,结合农药广告市场的管理,探讨......
图形创意作为高度浓缩的信息集合，在适应市场竞争、刺激选择性消费需求、有效传达信息方面优势明显。它在包装设计中的作用由市场环......
为了使沈阳市户外广告设计混乱的现象得到改善,对其进行分析研究,户外广告具有视觉景观形象的形式美,还具有超越具象之外的精神价......
Combining the theory of stylistics,this paper discusses the stylistic features of advertising English such as,the use of......
好的广告语可以达到显性表述与隐性表述相得益彰,意味悠长,让人过目不忘的效果,其解读和创作都要用到常规推理。常规关系是两个事......
《科学》是中国出版史上历时最长的综合性自然科学刊物。从1915年到1949年,杂志所刊登的广告,其形式、内容、排版、分类等方面都发......
在问题广告频出的态势下,大众媒体在社会公众心目中的声誉和公信力显然正面临严峻的考验.除了广告表现上缺乏创意、制作粗糙,低俗......
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Based on the theory of Forceville’s multi-modal metaphor,this paper adopts qualitative and quantitative research method......
It is assumed that men and women differ to some extent in using language in various social domains.Apart from distinctiv......
This paper lays particular emphasis on pun’s effectiveness and selectivity in English advertisements.The illustration a......
A Relevance-Theoretical Analysis of the Persuasive Power in English Print Advertisements——A Case Stu
Based on the Relevance Theory established by Sperber ＆ Wilson, this paper sets out to look into the persuasive power in a......
Nowadays, advertising has become an important part in human life. Advertising is not only a carrier of information,but a......
1915—1960年，中国科学社发行《科学》36卷，共刊登广告5800余条，其中书刊杂志、教育科研等文化类广告占总数的90％；商品类广告数量很少。......
Advertising becomes indispensable in modern times due to its wide influence on consumers and it is presented in formsof ......
The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this ai......
The main errors in translating Chinese advertisements into English are pragmatic failures in which target-language reade......
Advertisement language is a special practical writing with abundant imagination,great creativity and instigation.Duringt......
中国古代广告的发展受到当时政治经济等因素的影响。南宋是中国古代商业蓬勃发展的时期,政治较为安定,市民生活繁华多样,酒是稳定......
近年来"送礼"广告呈泛滥之势.从模因论的视角,探讨"送礼"广告成为强势模因的原因,阐释社会文化与"送礼"广告模因之间的相互关系,发......
A Comparative Analysis on Lexical Features of Language in English and Chinese Commercial Advertiseme
This essay studies the words in English and Chinese advertising on the basis of the observation and statistics of words ......
This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on adver......
This paper contributes to discuss what functions puns can fulfill in advertisements. Based on the characters of pun, the......
Significant differences in tobacco-control initiatives and achievements between Australia and China have been witnessed ......
