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传统媒体的新媒体业务发展移动互联网的蓬勃发展所造就的新媒体业态对于传统媒体的冲击已经无需赘述,根据新媒体的特点,传统媒体的转型之路可以有如下几个突破口。多元化运营传统媒体模式在纸质时代曾创造过无数辉煌——一群精英新闻人用生产的优质新闻报道吸引受众,然后通过广告盈利。随着新的媒体形式的不断涌现,媒体碎片化的趋势愈发明显,互联网和移动终端的传播力已为社会所承认,这样的模式已经难以为继了,开创多元化的运营模式显然势在必行。
The development of new media business of traditional media The impact of new media format created by vigorous development of mobile internet on traditional media no longer needs to be described in detail. According to the characteristics of new media, the transformation of traditional media can have several breakthroughs as follows. Diversified Operations The traditional media model has created countless brilliantly in the paper age - a group of elite news people appeals to the good news stories they produce and then profits through advertising. With the continuous emergence of new forms of media, the fragmentation of the media has become increasingly evident. The spread of the Internet and mobile terminals has been recognized by the community. Such a model has been unsustainable. It is obvious that a diversified mode of operation will emerge. Will do.