广东是一个很特别的地方,不仅是改革开放的前沿阵地,也是全国唯一有境外电视频道合法落地的省份。其特点主要表现在几个方面:一是受众多,作为拥有1.1亿人的中国第一人口大省,在全国受众市场中占有重要份额。二是媒体竞争最为激烈,这里有南方报业、羊城晚报、广州日报、深圳报业四家在全国报业界有着重要地位的平面媒体集团;在广电方面, Guangdong is a very special place. It is not only a frontier position for reform and opening up, but also the only province in China that has the legal rights to cover foreign television channels. Its characteristics mainly in several aspects: First, by many, as China has a population of 110 million people in China’s largest population in the national audience market holds an important share. Second, the media is the most fiercely contested. There are four print media groups in the newspaper industry in the southern newspaper, the Yangcheng Evening News, the Guangzhou Daily, and the Shenzhen Newspaper. In terms of radio and television,